About Our Principal
Based in Madrid, Spain
Joan is a distinguished leader with over 20+ years of expertise in strategic integration, transformational planning, and operational excellence within the hospitality industry. He drives growth and innovation by leading complex mergers and operational transformations globally. Joan played a pivotal role in the Marriott/Starwood merger, managing a multi-billion-dollar acquisition across 32 countries and over 200 hotels. His strategic leadership has significantly enhanced operational efficiencies and fostered growth in Marriott's key initiatives. Passionate about hospitality and real estate development, Joan leverages his extensive experience to create innovative solutions that elevate guest experiences and improve business performance.
Professional Highlights
Director – AC & Design Hotels Integration
Marriott International
Partner with the respective key Design Hotels, AC Marriott stakeholders including but not limited to HR, Dev., Consumer Ops, Legal, and Finance Org. to ensure the creation and deployment of Design Hotels’ new business model and the integration of AC hotels in Spain, Portugal and Italy.
Sr. Dir. – Strategic Plan. & Bus. Tran., CALA
Marriott International
Co-steered a multi-billion-dollar MI/HOT acquisition (pre- and post-implementation) that spans 32 countries, and ten departments, and impacts over 200 hotels and 9,000+ employees, including Sr. executives and Owners in the CALA region.
Sr. Director – Strategic Plan. & Bus. Tran., Europe
Marriott International
Partnered with Europe Dev. and Asset Management to create a hotel growth strategy for all Marriott brands across Europe that outlines competitor data, target markets, deal terms, fee income, and room and unit goals.
Restaurant Analyst
Related Urban
Created pro forma projections, structured tenant leases, evaluated competitor & restaurant concepts, conducted financial return analyses for a $3.0B mixed-use development under construction on the Las Vegas Strip with sales over $35M.
Manager – Sales & Intermediary Analysis
Marriott International
Implemented the Sales Force One Initiative (a corporate sales program meant to drive revenues, reduce costs, and improve customer satisfaction across Marriott-managed properties) for 53 hotels in the Midwest region.
Director – Strategic Plan. & Bus. Tran., Europe
Marriott International
Project managed the development of a European Courtyard 2.0 prototype with documented floor plans, interior design strategy, staffing model, development cost, F&B Offerings, Equipment standards, and marketing brochure.